Imagine you’re a business that has just started your first eCommerce website. After endless online searches, you’ve learned that ranking high in search engines is one of the most effective strategies to market your e-commerce business, but you don’t know how and where to start. Fortunately, you can learn more about that through an online SEO course.
This guide will go through the best online courses for eCommerce SEO training this year. We will also explore paid and free options and include critical steps to choosing the right SEO course to achieve your business goals.
So, whether you’re an online store that wants to boost revenue or an aspiring SEO professional looking to get your first SEO certification, this guide is for you.
What is SEO and How it Benefits Your Ecommerce Business
SEO, or Search Engine Optimization, is a comprehensive approach to optimizing your content to be discovered and ranked high by search engines (e.g., Google, Yahoo, Bing, etc.) Improving a site’s web ranking involves optimizing on-page SEO elements through competitor research, keyword research, link building, a technical SEO audit, and off-page SEO, such as backlinks.
Online businesses benefit from SEO since it generates consistent organic traffic, bringing in potential customers and more sales. However, due to its diverse technical aspects and ever-changing search algorithms on search engines, you should learn SEO through paid training or free courses online.
Three Tips For Choosing the Right Ecommerce SEO Course
As you might know, there are dozens of online e-commerce SEO courses. However, it’s key to pick the ideal one for you, which you’ll know by thinking about these factors:
#1. Know Your Business Goals
Are you a complete beginner wanting to understand the fundamentals of SEO, or do you want to know high level strategies from e-commerce SEO professionals? Do you want to have certifications on specific SEO tools? Your answer to these questions will determine which course you’ll take.
#2. Prioritize Content and Quality
Ensure that the course covers complete SEO tactics relevant to your e-commerce business, including off-page SEO, technical SEO, keyword research, creating SEO-friendly product pages, content strategy, etc., to increase website traffic. You must also check each instructor’s credentials and customer feedback to confirm you get proper guidance from a certified SEO expert.
#3. Don’t Overpay
Choose an SEO course that’s suited to your budget. If possible, you can search for free and low-cost courses first to get an overview and know what specific e-commerce SEO strategy is needed to rank higher and boost sales. Of course, SEO courses with advanced and detailed advice will naturally cost more.
Note: Calculating the return on investment (ROI) of your e-commerce store in SEO is essential to determining whether your SEO strategy is profitable. Check out this e-commerce video series to learn more.
Best Ecommerce SEO Courses in 2024: Our Picks
| Course Name | Course Duration | With Certificate? |
| SEO Training: SEO Certification Course (Hubspot Academy) | 4 hours | Yes |
| SEO for Beginners (Yoast Academy) | 2 hours | Yes |
| Search Engine Optimization (SEO) with Squarespace (Coursera) | 2 hours | Yes |
| SEO Training for Beginners (Shopify Academy) | 1 hour | No |
| Search Engine Optimization (Springboard) | 44+ hours | No |
| Technical SEO Course (Semrush Academy) | 3 hours | Yes |
| Google Digital Marketing & E-commerce Professional Certificate (Coursera) | 6 months | Yes |
| Improve SEO for Your Ecommerce Site (LinkedIn Learning) | 1 hour | Yes |
| Ecommerce SEO Training + Yoast WooCommerce SEO (Yoast Academy) | 2+ hours | Yes |
| Ecommerce SEO (CXL) | 2+ hours | Yes |
| SEO Training Masterclass 2024: Beginner to Advanced SEO (Udemy) | 18+ hours | Yes |
| Ecommerce SEO Course (Reliablesoft) | 9 lessons | Yes |
Free Ecommerce SEO Courses
#1. SEO Training: SEO Certification Course (HubSpot Academy)
academy.hubspot.com
HubSpot’s SEO Certification Course allows you to create a comprehensive SEO strategy by tackling main topics, such as keyword research, understanding search engine results pages (SERPs), internal linking, and more. It aims to help small businesses and aspiring SEO professionals understand common SEO techniques and how to gain more traffic to their sites.
Instructors: Rachel Sheldon, Corey Braccialini, and Matthew Howells Barby
Level: Beginner to intermediate
Length: Six lessons in under 4 hours
#2. SEO for Beginners (Yoast Academy)
yoast.com
Yoast’s free SEO for Beginners training teaches you the fundamentals of SEO, including site structure and the content side of SEO, such as copywriting, making category pages, blog articles, and other content to drive more visitors to your site. It also provides an overview of how Yoast SEO works and how it can assist in technical SEO tasks.
Instructors: Team academy at Yoast/Joost de Valk
Level: Beginner
Length: Five lessons in 2 hours
#3. Search Engine Optimization (SEO) with Squarespace (Coursera)
coursera.org
The SEO with Squarespace online course allows you to learn the best on-page SEO practices if you have an e-commerce website in Squarespace. It covers how you can optimize your product pages and blogs so they’re properly indexed and ranked on Google’s search results. It also goes over how you can use Squarespace’s site-level tools for SEO.
Instructor: Heather Dileepan
Level: Beginner to intermediate
Length: Five lessons in 2 hours
#4. SEO Training for Beginners (Shopify Academy)
academy.shopify.com
Shopify is a popular platform for businesses planning to build eCommerce websites. In line with this, they provide an SEO Training for Beginners course for small businesses wanting to grow their online store with SEO. This mini-course covers Google Analytics set-up, keyword research, and a three-step framework that you can apply to have positive SEO results for your Shopify store.
Instructor: Shopify Academy
Level: Beginner
Length: Five lessons in over one hour
#5. Search Engine Optimization (Springboard)
springboard.com
Springboard’s free Search Engine Optimization course has in-depth lessons and case studies covering SEO basics. It aims to give e-commerce owners and aspiring professionals in the SEO industry the framework to optimize their websites for targeted traffic and how to track and measure SEO results. The course covers key topics, such as keyword research, link-building strategies, how to work with Google Analytics, and more.
Instructor: Quincy
Level: Beginner
Length: Over 55 SEO resources in 44+ hours
#6. Technical SEO Course (Semrush Academy)
semrush.com
This comprehensive Technical SEO Course by Semrush is for e-commerce website owners and SEO professionals who want to learn the basics of technical SEO and how to avoid potential issues affecting user experience and site crawling from search engines. It has video training covering site architecture, internal linking, crawling and indexation, site speed and web performance optimization, and more.
Instructor: Bastian Grimm
Level: Beginner to intermediate
Length: 34 lessons in over 3 hours
#7. Google Digital Marketing & E-commerce Professional Certificate (Coursera)
coursera.com
The Google Digital Marketing & E-commerce Professional Certificate is a valuable course that focuses on the fundamentals of digital marketing and what it takes to build an e-commerce store. It tackles other related topics like multi-channel marketing, SEO, email marketing, lead generation, and more. If you want to learn SEO and want a course to fast-track your career in digital marketing, this course is suited for you.
Instructor: Google Career Certificates
Level: Beginner
Length: 7 courses in six months at 10 hours/week (self-paced)
Paid Ecommerce SEO Courses
#8. Improve SEO for Your Ecommerce Site (LinkedIn Learning)
linkedin.com/learning
LinkedIn Learning’s Improve SEO for Your Ecommerce Site course is one of the few comprehensive e-commerce-focused SEO training online. It discusses strategies for critical aspects such as the proper site structure, how to target keywords, and image optimization methods to drive more organic traffic to your site. The course also goes through product page optimization and content strategies to establish authority on the web and boost e-commerce sales.
Instructor: Sam Dey
Level: Intermediate
Length: Five lessons in approximately one hour
Cost: $39.99 per month after a one-month free trial ($19.99 when billed annually). For teams (2-20 users), it costs $379.88 yearly per seat.
#9. Ecommerce SEO Training + Yoast WooCommerce SEO (Yoast Academy)
yoast.com
The Ecommerce SEO Training + Yoast WooCommerce SEO training by Yoast is centered around the best e-commerce SEO advice and strategies you can apply to your online store. It goes over the basics of e-commerce SEO, keyword research tools, configuring technical SEO (e.g., structured data and page speed), improving your product pages, and more. The course also provides training for Yoast WooCommerce SEO.
Instructor: Yoast Academy
Level: Beginner
Length: Over 2 hours
Cost: $79 per year.
#10. Ecommerce SEO (CXL)
cxl.com
This Ecommerce SEO Course by CXL is aimed at individuals working at a high-revenue e-commerce company and marketers who want to implement the best SEO strategies into their online business. It mainly focuses on building a revenue-first content strategy, optimizing product and category pages for target keywords, link-building strategies, and more. The course also contains additional resources (e.g., training videos, blogs, and articles) for each of the 12 lessons.
Instructor: Josh Piepmeier
Level: Beginner to intermediate
Length: 12 lessons in over 2 hours
Cost: Personal monthly plan costs $289/mo. ($125 per month when billed annually).
#11: SEO Training Masterclass 2024: Beginner to Advanced SEO (Udemy)
udemy.com
The SEO Training Masterclass 2024 is one of the top-rated SEO courses on Udemy due to its detailed approach to teaching the basics of SEO and the best practices for this year. This course is geared towards marketers, business owners, and freelancers who want to learn about on-page SEO, how to use Google Analytics for SEO, link-building, technical SEO, etc. It also provides the best SEO practices for popular e-commerce platforms like Shopify and Amazon.
Instructor: Alex Genadinik
Level: Beginner
Length: 35 sections in over 18 hours (self-paced)
Cost: $30 monthly for the Personal plan. For this course, $109.99.
#12. Ecommerce SEO Course (Reliablesoft)
reliablesoft.com
Reliablesoft’s Ecommerce SEO Course explains the fundamentals of e-commerce SEO, including keyword research, product and category page optimization, link-building, and site structure. It’s recommended for online store owners who want their site to rank high on search engines to increase traffic and sales. This course is part of the SEO Full Course bundle, which includes an SEO certification course at the end.
Instructor: Reliablesoft Academy
Level: Beginner
Length: 9 lessons (self-paced)
Cost: Part of the SEO Full Course Bundle, which costs $240.
Final Thoughts
If you’re a business owner or a freelancer wanting to learn more about SEO in a detailed way, it’s best to enroll in an online course. However, you can easily be overwhelmed by the variety of e-commerce SEO courses available nowadays. Pick one that’s in line with your business goals, has the content you need, and doesn’t break the bank.
Finally, if you want actionable advice from a proven SEO strategist who studies how niche e-commerce sites earn high revenue from SEO, check out this video series by Red Bat E-Commerce SEO to learn more.
