Terms of Service

The service

RBA's full-service SEO and AI search offering includes the following services:

• Technical SEO analysis.
• Technical SEO improvement implementation.
• Keyword research.
• Existing content analysis and improvement.
• Generating new content. Content is researched, written, and edited by our team; AI tools are used for research and editing support only, and every article is reviewed by a human editor before publishing.
• Analyzing internal link opportunities and implementation.
• Finding external backlink opportunities and generating the said backlinks.
• AI search visibility: structuring content and brand signals so the client is cited in AI answers (ChatGPT, Google AI Overviews, Perplexity), and tracking that visibility monthly.
• Analyzing the client's existing backlink profile and disavowing any hurtful backlinks.
• Reporting on the results achieved and the key activities performed in a given month at least once per month.

We will perform the said services in order of the highest impact and will reserve the right to decide which activities are needed to be completed within a given month. The client is welcome to provide us with their preferences, should they have any.

The client is welcome to request additional services from us, but these might come at an additional cost or at the expense of omitting any of the services outlined above.

We price any additional work that is not included in our main service offering (custom work) at the following rates:

• $70/hour if the work is fulfilled by RBA's SEO strategist.
• $50/hour when the work is fulfilled by any other team member.

In most cases, the cost for any custom work will be included in the monthly service fee at the expense of leaving out parts of the core service offering components, marked in the first section of this page. In the case of mutual agreement between RBA and the Client, the cost of custom work will be added on top of the monthly service fee.

RBA reserves the right to decline to take on any custom work.

RBA's full-service SEO and AI search offering is a monthly recurring service where we do a number of the activities listed above with the aim of increasing the client's organic rankings across all search engines, mainly Google.com for the specific location the client is looking to gain rankings in, and the client's visibility in AI answers.

Payments

The client pays for the services in advance at the beginning of each month.

Month one guarantee: if the client is not satisfied with our work during the first month of the engagement, they can tell us so at any point in that month and we refund the first month's fee in full. No questions, no conditions beyond telling us before the first month ends.

Cancellation: there is no fixed-term contract. The client can cancel at any time with one month's notice, given in writing (email is fine). The engagement then runs to the end of the notice period, and the client pays for that final month as usual. There are no cancellation fees and nothing beyond the notice month is owed. Exception: during the first month, the month one guarantee above applies instead, so a client who is not satisfied in month one can end the engagement immediately with a full refund.

Fees are fixed per package and do not change during the engagement unless the client and RBA agree in writing to move to a different package.

Account accesses

In order to better deliver our services, we kindly ask the client to provide us with editorial access to the following platforms:

• The client's Google Analytics account.
• The client's Google Search Console account.
• The client's Google Business Profile account.
• The client's website content management system.

We might request additional account accesses if this is needed to provide a better service to the client.

The client does not have to provide us with the accesses if they do not want to do so. This will affect our service delivery process and/or reporting.

Intellectual property

All content generated by the RBA's team for the client is the intellectual property of the client.

Part of the images used within the content are obtained from free-to-use stock photo marketplaces and require no attribution to be added, but in respect of good business practice, attribution will be added by default by RBA's content team. A smaller part of the images will be obtained from media marketplaces that require RBA and the client to assign an agreement to allow the client to use the photos that were purchased by RBA. Prior to using purchased images, RBA and the client will sign a contract with the client that allows the client to use these images on their website.

Confidentiality

RBA will not disclose any information regarding the client, the client's business, customers or any information about the client's customers to any third parties without the client's previous written consent.

Reporting

We send a monthly overview of the results achieved and activities we have performed in a given month. The overview is sent out at the beginning of the following month.

In addition to our monthly reports, we send ad-hoc reports via e-mail, where we notify the client of any positive or negative changes to the campaign.

We are transparent about our work and results and will notify the client of any important changes as soon as possible.

Communication

Our main communication channel is email unless otherwise agreed with the client.

We aim to respond to all emails within two business days.

We kindly ask the client to collaborate their questions into a single email instead of going back and forth with each question. This will save us and the client a significant amount of time.

The client can ask for video meetings with their project manager, up to 3 times per month, based on the availability of the project manager. Each client has a named project manager as their day-to-day contact, and the founder reviews every account at the quarterly strategy review.

Not included in the service

Here is a list of services that are not included in our monthly package. However, the client may ask for these services. We will direct the client to the service providers we recommend.

• Hosting, website management, maintenance, error fixes or content updates outside of our normal SEO work.
• Pay-per-click campaign management.
• Email marketing services.
• Website design and development.
• Social media management.
• Guaranteed rankings, traffic figures, or placement in AI answers. We commit to the work, the reporting, and the month one guarantee, never to a specific ranking or number.

Questions about these terms? Email gert@redbat.agency.