Shopify! What started as a small online snowboard shop has snowballed (no pun intended) into a colossal e-commerce platform that today powers millions of stores worldwide.
Back then, building a store was the hard part. But today, there are nearly 10,000 Shopify apps to choose from to make your store run smoother, faster, better, and, yes, more profitable!
So with all those options, how do you sift through the shovelware and find the ones that work—especially for SEO?
In today’s roundup, I’ll take you through 5 must-try Shopify SEO apps that could give you the edge you need to keep your store at the top of search results, boost your traffic, and ultimately increase those sweet, sweet sales.
Not a bad deal for a 10-minute read, right?
1. Yoast SEO
Yoast SEO has long been the go-to for WordPress users, and now it’s made its way to Shopify, too! Regardless of your experience with SEO, Yoast makes optimizing your content a breeze. With its real-time suggestions and easy-to-understand feedback, it helps you stay on top of your SEO game without drowning you in confusing tech jargon.
Key Features:
- SEO title and meta description optimization
- Easy analysis of your focus keywords
- Automatic XML sitemap creation
- Internal linking suggestions
- Readability check
Let’s say you’re writing a product description for a Shopify store selling handmade candles. Yoast scans your content and notices you’ve only mentioned the focus keyword “handmade soy candles” once in the entire description. It alerts you to use the keyword more often, but naturally, throughout the text—like in headings, alt text, or within the body.
Besides optimizing content, Yoast SEO makes it easier for search engines to index your store. It automatically creates XML sitemaps and provides internal linking suggestions to keep everything well connected. Pretty neat, right?
| Pros | Cons |
| 1. User-friendly, even for beginners | 1. Premium plan might be pricey for small stores |
| 2. Combines SEO and readability improvements | 2. Internal linking suggestions can be hit or miss |
| 3. Automatically creates XML sitemaps | 3. Advanced features only in the premium plan |
Pricing Options:
- Free Plan: Basic features like keyword analysis, readability checks, and meta-description optimization
- Premium Plan ($99/year): Additional features like internal linking suggestions, automatic redirects, and access to 24/7 customer support.
Yoast SEO is a solid pick if you want to improve your SEO but don’t have the time to dive into all the details. The free version lets you get a taste but it’s probably the premium plan’s extra features that you’ll need to take things up a notch.
2. TinyIMG
Images play a big role in SEO too, right? Optimizing them makes your site faster and more user-friendly. That’s why TinyIMG is a must-have app for Shopify if you want both better image optimization and SEO performance in one go. By shrinking image file sizes, speeding up load times, and improving overall SEO, TinyIMG keeps your store running smoothly.
Key Features:
- Automatic image compression
- Automatic XML sitemaps
- Alt text and image file name optimization
- Lazy loading for faster page speeds
- Daily SEO audit to spot issues
If you run an online store with lots of pictures, every product needs to look its best. But the bigger the image, the slower your website gets. This is a big no for SEO. TinyIMG takes those big image files and automatically makes them smaller without losing any quality, so your site loads faster.
But it’s not just about image optimization! TinyIMG also offers SEO tools that simplify time-consuming tasks like renaming images and running site audits. And with a 30-day image backup, you can easily restore any changes if needed.
| Pros | Cons |
| 1. Lossless image compressing | 1. Free plan limits the number of optimizations |
| 2. Automatically optimizes image alt texts | 2. Pay-as-you-go option can lead to unexpected charges |
| 3. Improves site speed with lazy loading | 3. Lacks some advanced SEO features in the basic plan |
Pricing Options:
- Pay-as-you-go: Only pay for what you use, which is great for smaller stores.
- Yearly Plan ($8/month, billed annually): Optimize 10,000 images yearly, with added script control and SEO consultation
- Beginner Plan ($14/month): Optimize 1,500 images per month with basic SEO tools.
- Advanced Plan ($24/month): Optimize 5,000 images monthly, plus script control and SEO consultation.
TinyIMG is a fairly affordable all-in-one solution that helps you improve your Shopify store’s image quality and SEO. It’s price and a simple interface make it a good pick for speeding up your site and climbing those elusive SEO rankings.
3. SearchPie
Another personal SEO coach for your Shopify store! Built by Secommap, SearchPie helps improve your online store’s search engine visibility and improve site speed. If you’re serious about crushing your competition and want an easy-to-use tool that does the job well, this might just be what you’re looking for. From SEO reports to side audits, SearchPie has a ton of features that help make SEO sound less scary.
Key Features:
- Automatic SEO reports with recommendations
- Bulk Edit for meta titles, descriptions, and alt tags
- Accelerated Mobile Pages (AMP) support for faster mobile load times
- AI-generated product descriptions for easier content creation
SearchPie takes the guesswork out of improving your Shopify store’s SEO. It runs daily SEO reports, scanning for issues like broken links, and slow loading times, and gives you easy-to-follow suggestions to fix them. The app also lets you bulk edit your meta descriptions, titles, and alt texts with just a few clicks which drastically cuts down on hours of manual work.
One of its best features is probably the Accelerated Mobile Pages (AMP), which helps your site load quickly on mobile devices. On top of that AI-generated product descriptions and regular SEO audits make sure your Shopify store stays optimized both on the search engine and user experience front.
| Pros | Cons |
| 1. Easy for beginners to learn | 1. No free plan |
| 2. Regular SEO updates and audits | 2. Some users report data overwrite issues |
| 3. Bulk editing for metadata | 3. Requires careful monitoring of automated changes |
Pricing Options:
- Premium Plan ($39/month): Daily SEO reports, AI product descriptions, broken links auto-fix, and more.
- Enterprise Plan ($99/month): Includes everything in Premium plus position tracking, keyword analytics, and personalized SEO reports.
The user-friendly design and powerful tools make SearchPie an awesome addition to your Shopify store’s SEO app lineup. There’s no free plan, which is a bummer, but the paid version more than makes up for it by keeping your products front and center, whether you’re selling unicorn mugs, quirky socks, or gourmet popcorn!
4. SEO Manager
SEO Manager has over 20 features to make improving your search engine ranking smoother and less daunting. Yes, it can get overwhelming for beginners, but with some SEO know-how, this app can do wonders! It helps you tackle everything from optimizing titles and meta tags and descriptions to handling structured data and managing redirects.
Key Features:
- Google Result Simulator
- Full control over titles and descriptions
- Real-time keyword suggestions
- Detection and resolution of SEO issues
- Organization of sitemaps for better structure
- 404 Error Management for handling broken links
The on-page SEO features let you target specific keywords for each page, check your content’s readability scores, and manage your sitemap—all within the app. And if you want to know how fast your site loads or how it performs on mobile, the built-in one-click tool tests your site speed and mobile friendliness. This keeps your store fine-tuned, top to bottom.
But probably the best feature of SEO Manager is its Google Result Simulator. This tool lets you preview exactly how your store’s pages will appear in Google search terms even before they go live! You can tweak your titles and meta tags and test keywords to make sure your listings are as eye-catching and effective as possible. More eyes on your store could mean an edge over the competition in both visibility and sales.
| Pros | Cons |
| 1. Good on-page SEO control | 1. Can be overwhelming for beginners |
| 2. Broken link checker with auto-redirect | 2. No AI-powered metadata descriptions |
| 3. Detailed data management | 3. Requires a good understanding of SEO |
Pricing Options:
- Starter Plan ($9/month): SEO monitoring, scoring, and optimization tools plus broken link tracking.
- Essential Plan ($29/month): Advanced SEO scoring and meta tag control, out-of-stock redirects, and automated SEO features.
- Professional Plan ($59/month): Advanced broken link management, AI-driven content generation, HTML sitemaps, in-depth Google integrations
Even though it’s one of the pricier entries on this list, SEO Manager delivers the flexibility and depth to help you increase traffic and fine-tune your Shopify store for lasting success.
5. SEO King
The last entry on today’s list is SEO King, the true king of Shopify SEO tools for some. From bulk editing alt texts to fixing broken links, this app makes SEO accessible to businesses both big and small. It supports translation which can help you expand your reach to international markets too. It’s one of the more complete SEO apps, though its cumbersome user interface takes away some of the shine from this otherwise great Shopify SEO app.
Key Features:
- Bulk image resizing, editing, and compressing
- Automatic optimization of sitemaps, JSON-LD, and keyword research.
- AI-generated product descriptions and content
- Auto translation for multi-language SEO
- Integration with Google Analytics, Google Shopping, and Google Keyword Planner
SEO King is best used by businesses who want to streamline their SEO tasks with a little help from automation. Apart from its handy features, it comes with top-notch customer support, complete with live chat and a ton of documentation to make sure you’re never left in the dark.
It’s especially useful for bulk SEO tasks. You can resize, compress, and rename images all at once. It also fine-tunes your meta titles and descriptions for better search engine rankings. With AI tools like GPT-3, it can generate product descriptions which gives you more hands-off time to focus on what truly matters—running your business.
| Pros | Cons |
| 1. Bulk editing of images and metadata | 1. No free bulk editing tools beyond the trial |
| 2. AI-generated product content | 2. The UI isn’t as intuitive |
| 3. Auto-translate for international SEO | 3. Some features require manual verification |
Pricing Options:
- Free Plan: Free shop scans, 404 error detection, and limited tools for single product updates
- Small Shops ($9.99/month): Up to 500 products with unlimited edits and backups.
- Medium Shops ($13.99/month): Up to 2,500 products with unlimited edits and backups
- Large Shops ($16.99/month): Up to 10,000 products and all premium features
So if you’re juggling a lot of products and can overlook the slightly clunky interface, SEO King could be your go-to solution for making the tricky SEO world a bit more manageable.
Final Thoughts
So what’s the bottom line? While there is no best SEO app for Shopify, all these SEO apps can work. But relying on software alone only gets you so far. It’s the human touch that works the real magic in today’s SEO landscape. After all, e-commerce is still about humans connecting with humans, right?
That’s why handing off some of your SEO worries to an SEO agency is a decision you can’t regret. If you’re looking for more than just quick fixes, check out the Red Bat SEO Agency and let the pros take it from there. Time to relax and let the experts handle the rest!
